Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention

Abstract Background Community misconception of what causes cancer is an important consideration when devising communication strategies around cancer prevention, while those initiating social marketing campaigns must decide whether to target the general population or to tailor messages for different...

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Bibliographic Details
Main Authors: Rebecca Kippen, Erica James, Bernadette Ward, Penny Buykx, Ardel Shamsullah, Wendy Watson, Kathy Chapman
Format: Article
Language:English
Published: BMC 2017-08-01
Series:BMC Cancer
Subjects:
Online Access:http://link.springer.com/article/10.1186/s12885-017-3540-x