Interpretation of a verbal-visual communication
In contemporary internet-dominated everyday life, ever more often one faces communications which utilise both verbal (words) and iconic (images) codes. In the article, I analyse two types of said communications: advertisements and memes. Both advertising content and memes belong to journalistic disc...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2017-09-01
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| Series: | Acta Universitatis Lodziensis. Folia Litteraria Polonica |
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| Online Access: | https://czasopisma.uni.lodz.pl/polonica/article/view/2683 |