Factors that Influence the Intention to Purchase Halal Food Products (Case Study of Universitas Gadjah Mada Students)

Indonesia is a country that has the biggest Moslem population in the world. It causes an increase in demand for Islamic products, especially halal food products. The obligation to consume halal products become a huge market potential for food producers to produce halal products. This research aimed...

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Bibliographic Details
Main Authors: Haq Muhammad Hamka Habibie, Duddy Roesmara Donna
Format: Article
Published: Muhammadiyah University Press 2020-07-01
Series:Benefit Jurnal Manajemen dan Bisnis
Online Access:http://journals.ums.ac.id/index.php/benefit/article/view/10653