Promotion as a Tool in Sustaining the Destination Marketing Activities

Promoting the tourism destination in the right and best possible way is today one of vital marketing activities of all Destination Management Organizations. Only successful promotion can entice and attract potential travelers to visit the destination. The number of new destinations is increasing eve...

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Bibliographic Details
Main Author: Ivo Mulec
Format: Article
Language:English
Published: University of Novi Sad 2010-01-01
Series:Turizam
Subjects:
Online Access:http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1401_mulec.pdf