Science of Semiology: Apply to an Event

Communication materials have initial role in mass communication. Semiology is part of communication and also effective in marketing for traditional worth, it is like compass which give a direction to society in the world. The importance of semiotics and to analyze Eurovision Song Contest, one of the...

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Bibliographic Details
Main Author: Melahat Arikli
Format: Article
Language:English
Published: EconJournals 2016-09-01
Series:International Review of Management and Marketing
Subjects:
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32102/355731?publisher=http-www-cag-edu-tr-ilhan-ozturk