Income of the company and customer’s loyalty programs

Income of the company and customer’s loyalty programs

The article is about company’s income shaping by applying customer’s loyalty programs. As it reveals by the practice, companies widely applying loyalty programs, as an institutional form of communication for wide range of market participants. Loyalty programs, as a rule, contains instruments for inc...

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Bibliographic Details
Main Authors: E. S. Krikun, N. S. Suvorov, E. V. Ageeva
Format: Article
Language:Russian
Published: Voronezh state university of engineering technologies 2019-07-01
Series:Vestnik Voronežskogo Gosudarstvennogo Universiteta Inženernyh Tehnologij
Subjects:
loyalty programs, business partner loyalty, financial communications, income, prepaid expense, contract liability, financial report indicators, international financial reports standards, management decision, pricing policy, probability
Online Access:https://www.vestnik-vsuet.ru/vguit/article/view/2086

Internet

https://www.vestnik-vsuet.ru/vguit/article/view/2086

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