STRATEGIC MARKETING PLANNING IN SPORTS – A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT

Strategic marketing planning requires that the marketing objectives strategies for a specific product-market configuration be in full correlation with the directions and the resources allocated at the corporate level or at the strategic business unit one. Such a correlation is more than necessary un...

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Bibliographic Details
Main Authors: Caescu Stefan Claudiu, Ploesteanu Mara Gabriela, Constantinescu Mihaela
Format: Article
Language:deu
Published: University of Oradea 2012-12-01
Series:Annals of the University of Oradea: Economic Science
Subjects:
Online Access:http://anale.steconomiceuoradea.ro/volume/2012/n2/123.pdf