Research on Reward and Punishment Contract Model and Coordination of Green Supply Chain Based on Fairness Preference

With the increasing demand for “green” goods, it is necessary for companies to develop green innovation to seize market opportunities. Companies often use the model of supply chain cooperation to carry out green innovation. The standard reward and punishment contract model is constructed based on th...

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Bibliographic Details
Main Authors: Mingjun Jiang, Dongyan Chen, Hui Yu
Format: Article
Published: MDPI AG 2021-08-01
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