Brand Selection Dimensions in Family Buying of Personal Care Products

The aim of present study endeavors to uncover the dimensions of brand selection in buying of personal care products. The results confirmed four dimensions of brand selection for each studied product i.e. shampoo (Variety and Value Seeking, Functionality-Hair Care, Brand Adherence and Habitual Sel...

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Bibliographic Details
Main Authors: Sakshi SHARMA, Maninder SINGH
Format: Article
Language:English
Published: Ala-Too International University 2019-05-01
Series:Eurasian Journal of Business and Economics
Subjects:
Online Access:http://www.ejbe.org/EJBE2019Vol12No23p045SHARMA-SINGH.pdf