Product Innovations through Ambidextrous Organizational Culture with Mediating Effect of Contextual Ambidexterity: An Empirical Study of IT and Telecom Firms

Considering the universal competitive pressures, it is imperative for the organizations to be more dynamic and innovative. The viability of companies is dependent on innovation and organizational culture is regarded as an important component in realizing the objective of product innovation. The stud...

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Bibliographic Details
Main Authors: Fiaz Muhammad, Amir Ikram, Syed Khurram Jafri, Kanwal Naveed
Format: Article
Language:English
Published: MDPI AG 2021-12-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Online Access:https://www.mdpi.com/2199-8531/7/1/9