The Middle East and Africa Code of Promotional Practices in the Pharmaceutical Industry

The pharmaceutical industry is known for investing heavily in promotions targeted at healthcare professionals (HCPs). Governments around the world try to regulate unwanted promotional practices in different ways. Where binding laws are in place in the U.S.A., European governments favor self-regulati...

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Bibliographic Details
Main Authors: Sand Salhout, Clemens Bechter
Format: Article
Language:English
Published: MDPI AG 2018-09-01
Series:Administrative Sciences
Subjects:
Online Access:http://www.mdpi.com/2076-3387/8/3/53