A survey on relationship among consumer personal characteristics, brand personality and brand love
Consumer’s personality traits, as one of the most important aspects of human psychological tendency, may influence people towards different brands. Therefore, the owners of most well-known brands also try to learn more about people’s personal characteristics to gain more market shares. The purpose o...
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| Format: | Article |
| Language: | English |
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Growing Science
2016-08-01
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| Series: | Management Science Letters |
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| Online Access: | http://www.growingscience.com/msl/Vol6/msl_2016_41.pdf |