Field sales force model to increase adoption of a novel tuberculosis diagnostic test among private providers: evidence from India
Background Impact of novel high-quality tuberculosis (TB) tests such as Xpert MTB/RIF has been limited due to low uptake among private providers in high-burden countries including India. Our objective was to assess the impact of a demand generation intervention comprising field sales force on the up...
| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
BMJ Publishing Group
2020-12-01
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| Series: | BMJ Global Health |
| Online Access: | https://gh.bmj.com/content/5/12/e003600.full |