Hi-tech products marketing and competitive advantage

The company today, in causes turbulent environment and intensive integrations must cooperate, accept and develop high technology in order to achieve needs of customers. It's only way that companies replay on challenge global environment, decrease costs of investment per capita, decrease the ris...

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Bibliographic Details
Main Author: Perović Jelena
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2004-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2004/0354-34710403157P.pdf