The “Do-It-All Mother” - Discursive Strategies and Post-Feminist Alliances in Parenting Magazines

The “Do-It-All Mother” - Discursive Strategies and Post-Feminist Alliances in Parenting Magazines

This article analyses discursive strategies in current German parenting magazines and argues that “motherhood” is connected to conservative gender roles and, at the same time, aligned with an individualistic post-feminist discourse. The analysed texts reshape conservative models of motherhood and g...

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Bibliographic Details
Main Authors: Leila Zoë Tichy, Helga Krüger-Kirn
Format: Article
Language:deu
Published: Fachgesellschaft Geschlechterstudien 2019-12-01
Series:Open Gender Journal
Subjects:
Motherhood
Gender Roles
Post-Feminism
Discourse
Individualization
Online Access:https://opengenderjournal.de/article/view/75
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spelling doaj-39059bfa3393414da0f23b2e0d1ae6b22020-11-25T03:09:37ZdeuFachgesellschaft GeschlechterstudienOpen Gender Journal2512-51922019-12-01310.17169/ogj.2019.75The “Do-It-All Mother” - Discursive Strategies and Post-Feminist Alliances in Parenting MagazinesLeila Zoë Tichy0Helga Krüger-Kirn1Philipps-Universität MarburgPhilipps-Universität Marburg This article analyses discursive strategies in current German parenting magazines and argues that “motherhood” is connected to conservative gender roles and, at the same time, aligned with an individualistic post-feminist discourse. The analysed texts reshape conservative models of motherhood and gender, especially concerning the mother-child relationship, the question of the “compatibility” of unpaid and paid work, and gendered parental positions. As a result of the discursive strategies and alliances, the political and structural dimensions concerning care-work, gender equality, and intersectionality are buried under an individualistic framework. We bring this depoliticisation to light and make space for new feminist perspectives on motherhood. https://opengenderjournal.de/article/view/75MotherhoodGender RolesPost-FeminismDiscourseIndividualization
collection DOAJ
language deu
format Article
sources DOAJ
author Leila Zoë Tichy
Helga Krüger-Kirn
spellingShingle Leila Zoë Tichy
Helga Krüger-Kirn
The “Do-It-All Mother” - Discursive Strategies and Post-Feminist Alliances in Parenting Magazines
Open Gender Journal
Motherhood
Gender Roles
Post-Feminism
Discourse
Individualization
author_facet Leila Zoë Tichy
Helga Krüger-Kirn
author_sort Leila Zoë Tichy
title The “Do-It-All Mother” - Discursive Strategies and Post-Feminist Alliances in Parenting Magazines
title_short The “Do-It-All Mother” - Discursive Strategies and Post-Feminist Alliances in Parenting Magazines
title_full The “Do-It-All Mother” - Discursive Strategies and Post-Feminist Alliances in Parenting Magazines
title_fullStr The “Do-It-All Mother” - Discursive Strategies and Post-Feminist Alliances in Parenting Magazines
title_full_unstemmed The “Do-It-All Mother” - Discursive Strategies and Post-Feminist Alliances in Parenting Magazines
title_sort “do-it-all mother” - discursive strategies and post-feminist alliances in parenting magazines
publisher Fachgesellschaft Geschlechterstudien
series Open Gender Journal
issn 2512-5192
publishDate 2019-12-01
description This article analyses discursive strategies in current German parenting magazines and argues that “motherhood” is connected to conservative gender roles and, at the same time, aligned with an individualistic post-feminist discourse. The analysed texts reshape conservative models of motherhood and gender, especially concerning the mother-child relationship, the question of the “compatibility” of unpaid and paid work, and gendered parental positions. As a result of the discursive strategies and alliances, the political and structural dimensions concerning care-work, gender equality, and intersectionality are buried under an individualistic framework. We bring this depoliticisation to light and make space for new feminist perspectives on motherhood.
topic Motherhood
Gender Roles
Post-Feminism
Discourse
Individualization
url https://opengenderjournal.de/article/view/75
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