An alternative approach for eliciting willingness-to-pay

Open-ended methods that elicit willingness-to-pay (WTP) in terms of absolute dollars often result in high rates of questionable and highly skewed responses, insensitivity to changes in health state, and raise an ethical issue related to its association with personal income. We conducted a 2x2 random...

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Bibliographic Details
Main Authors: Laura J. Damschroder, Peter A. Ubel, Jason Riis, Dylan M. Smith
Format: Article
Published: Society for Judgment and Decision Making 2007-04-01
Series:Judgment and Decision Making
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