Attitudes of Consumers from Subotica toward Advertising through Sport among the Question how often Consumers purchase Sporting Goods

This research was aimed at gaining relevant knowledge about the attitudes of Subotica consumers toward advertising through sport among the question how often consumers purchase sporting goods. The sample included 168 students from Chemical, Biotechnology and Medicine Department in Subotica, divided...

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Bibliographic Details
Main Authors: Bojan Masanovic, Georgi Georgiev, Natasa Sekulic
Format: Article
Language:English
Published: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy 2018-07-01
Series:Journal of Anthropology of Sport and Physical Education
Subjects:
Online Access:http://www.jaspe.ac.me/clanci/JASPE_July_2018_Masanovic_99-104.pdf