Towards a new sustainable mobility in Madrid. A communication strategy to improve BiciMAD

This article presents a proposal for improvements of the communication area of Madrid bicycle sharing system, BiciMAD. The first part describes the context in which public bicycles have appeared in European and Spanish big cities, focusing on the description of the public policies of sustainable mob...

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Bibliographic Details
Main Author: Emilia Nicoleta Mirea
Format: Article
Language:Spanish
Published: Universidad Complutense de Madrid 2017-11-01
Series:Mediaciones Sociales
Subjects:
Online Access:http://revistas.ucm.es/index.php/MESO/article/view/58120

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