Trends in tobacco, alcohol and branded fast-food imagery in Bollywood films, 1994-2013.

BACKGROUND AND AIMS:Exposure to tobacco, alcohol and fast-food use in films is associated with initiation of these behaviours. India is the world's largest film producer, but the extent of such imagery in Bollywood (Hindi cinema) films is unclear. We therefore aimed to describe the extent of an...

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Bibliographic Details
Main Authors: Ailsa J McKay, Nalin Singh Negi, Nandita Murukutla, Anthony A Laverty, Pallavi Puri, Bella Vasant Uttekar, Sandra Mullin, Christopher Millett
Format: Article
Published: Public Library of Science (PLoS) 2020-01-01
Series:PLoS ONE
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