Limiting Aspects of Neuromarketing Research
Marketing specialists, marketing academics and neurologists define more effective strategic approaches for communication with modern consumers through neuromarketing. Defining the limiting factors in the neuromarketing research process by examining the attitudes of relevant respondents was the aim o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | deu |
| Published: |
DOBA Business School Maribor
2019-05-01
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| Series: | Mednarodno Inovativno Poslovanje |
| Subjects: | |
| Online Access: | https://journal.doba.si/OJS/index.php/jimb/article/view/2019-11-1-8 |