Theoretical aspects of marketing management of consumer behavior
The essence of consumer behavior finds expression in the actions of people under the influence of environmental factors and internal psychological or physical needs that arise in the process of life and socialization and are accompanied by information search, selection, acquisition, use of goods or...
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| Format: | Article |
| Language: | English |
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Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
2015-11-01
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| Series: | Traektoriâ Nauki |
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| Online Access: | http://pathofscience.org/index.php/ps/article/view/18 |