Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran

The purpose of this study is to analyze the content of sales management research and sport consumer behavior in Iranian sport management publications. The research is mixed and based on content analysis. The statistical sample is the total number and includes articles of scientific journals of Iran...

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Bibliographic Details
Main Authors: Hamid Ghasemi, Maysam Asgarshamsi
Format: Article
Language:fas
Published: University of Kurdistan 2019-08-01
Series:مطالعات رفتار مصرف کننده.
Subjects:
Online Access:http://cbs.uok.ac.ir/article_61072_6d43861e09310989e06134ad5b73d6b3.pdf