Analysing the Influence of service Quality on Customer Loyalty (A Case Study in Four and Five-Star Hotels)
In today’s competitive world, customers are at the main focus of organizations and the customer loyalty is the main reason of acquiring competitive advantage of organizations. The aim of present research is to investigate the relationship between customer loyalty and one of its key variables, servic...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2010-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_21719_fed53152a33506fad687003a67ed1f62.pdf |