Session-Based Recommender System for Sustainable Digital Marketing

Session-Based Recommender System for Sustainable Digital Marketing

Many companies operate e-commerce websites to sell fashion products. Some customers want to buy products with intention of sustainability and therefore the companies need to suggest appropriate fashion products to those customers. Recommender systems are key applications in these sustainable digital...

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Bibliographic Details
Main Authors: Hyunwoo Hwangbo, Yangsok Kim
Format: Article
Language:English
Published: MDPI AG 2019-06-01
Series:Sustainability
Subjects:
sustainable digital marketing
sustainable fashion business
session-based recommender
sequential patterns
feature selection
feature weighting
cold-start problem
Online Access:https://www.mdpi.com/2071-1050/11/12/3336

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https://www.mdpi.com/2071-1050/11/12/3336

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