What Can Neuromarketing Tell Us about Food Packaging?

Packaging is a powerful tool for brands, which can not only catch consumers’ attention but also influence their purchase decisions. The application of neuromarketing techniques to the study of food packaging has recently gained considerable popularity both in academia and practice, but there are sti...

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Bibliographic Details
Main Authors: Ingrit Moya, Jesús García-Madariaga, María-Francisca Blasco
Format: Article
Published: MDPI AG 2020-12-01
Online Access:https://www.mdpi.com/2304-8158/9/12/1856

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