A Grounded Theory of Pro-Nature Behaviour: From Moral Concern to Sustained Action

Worldwide ecosystem decline is a pressing issue that has led governments to sign up to biodiversity-related targets, but little is known about what drives individuals’ conservation behaviour. This study uses a qualitative methodology (grounded theory) to understand what leads to pro-nature attitudes...

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Bibliographic Details
Main Authors: Marc O. Williams, Lorraine Whitmarsh, Geoffrey Haddock, Diarmait Mac Giolla Chríost
Format: Article
Language:English
Published: MDPI AG 2021-08-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/13/16/8944