A plenary free individual traveler life cycle for assessment of adoption intelligent travel assistant

This study aims to investigate antecedent variables and IT Processes being suitable factors for ultimately measuring and assessing feature values of an Intelligent Travel Assistant (ITA) related to the actual use of the Free Individual Traveler (FIT). Accordingly, the technology acceptance model (TA...

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Bibliographic Details
Main Authors: Noppadol Phaosathianphan, Adisorn Leelasantitham
Format: Article
Language:English
Published: Elsevier 2020-07-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S240584402031272X