A plenary free individual traveler life cycle for assessment of adoption intelligent travel assistant
This study aims to investigate antecedent variables and IT Processes being suitable factors for ultimately measuring and assessing feature values of an Intelligent Travel Assistant (ITA) related to the actual use of the Free Individual Traveler (FIT). Accordingly, the technology acceptance model (TA...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2020-07-01
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Series: | Heliyon |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S240584402031272X |