An fNIRS-based investigation of visual merchandising displays for fashion stores.

This paper investigates a brain-based approach for visual merchandising display (VMD) in fashion stores. In marketing, VMD has become a research topic of interest. However, VMD research using brain activation information is rare. We examine the hemodynamic responses (HRs) in the prefrontal cortex (P...

Full description

Bibliographic Details
Main Authors: Xiaolong Liu, Chang-Seok Kim, Keum-Shik Hong
Format: Article
Published: Public Library of Science (PLoS) 2018-01-01
Series:PLoS ONE
Online Access: