Implicit motivational impact of pictorial health warning on cigarette packs.

OBJECTIVE: The use of pictorial warning labels on cigarette packages is one of the provisions included in the first ever global health treaty by the World Health Organization against the tobacco epidemic. There is substantial evidence demonstrating the effectiveness of graphic health warning labels...

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Bibliographic Details
Main Authors: Eliane Volchan, Isabel A David, Gisella Tavares, Billy M Nascimento, Jose M Oliveira, Sonia Gleiser, Andre Szklo, Cristina Perez, Tania Cavalcante, Mirtes G Pereira, Leticia Oliveira
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2013-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3744501?pdf=render