Evolutionary Aesthetics and Print Advertising
The article analyzes the extent to which predictions based on the theory of evolutionary aesthetics are utilized by the advertising industry. The purpose of a comprehensive content analysis of print advertising is to determine whether the items indicated by evolutionists such as animals, flowers, ce...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2015-06-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244015592165 |