Investigating causes and consequences of purchase intention of luxury fashion

The purpose of this study is to examine the influences of self-identity, subjective norm and attitude on the intention to purchase luxury fashion goods. It also demonstrates how purchase intention influences on customers' intention to pay premium prices for luxury fashion goods. A theoretical m...

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Bibliographic Details
Main Authors: Suha Fouad Salem, Kamelia Chaichi
Format: Article
Published: Growing Science 2018-12-01
Series:Management Science Letters
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