Social Marketing in Sport Communication
The present paper was created with the aim of considering, in its various expressions, the role of social marketing in sports communication. In recent years, social media have radically changed the way Internet users are: they are considered one of the main elements through which effective marketin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Edizioni Universitarie Romane
2018-12-01
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| Series: | Giornale italiano di educazione alla salute, sport e didattica inclusiva |
| Online Access: | http://ojs.gsdjournal.it/index.php/gsdj/article/view/88 |