Meta-Analysis on Visual Persuasion– Does Adding Images to Texts Influence Persuasion?
Compared to verbal texts, the effects of visual images on persuasion have not been sufficiently researched. The current meta-analysis investigates this under-tested topic by examining whether adding images to texts influences persuasive outcomes. The literature search found 20 effect sizes from 12 s...
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| Format: | Article |
| Language: | English |
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Athens Institute for Education and Research
2020-07-01
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| Series: | Athens Journal of Mass Media and Communications |
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| Online Access: | https://www.athensjournals.gr/media/2020-6-3-3-Seo.pdf |