Fostering Organizational Innovation based on modeling the Marketing Research Process through Event-driven Process Chain (EPC)
Enterprises competing in an actual business framework are required to win and maintain their competitiveness by flexibility, fast reaction and conformation to the changing customers' needs based on innovation of work related to products, services, and internal processes. The paper addresses the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UIKTEN
2016-11-01
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| Series: | TEM Journal |
| Subjects: | |
| Online Access: | http://www.temjournal.com/content/54/TemJournalNovember2016_460_466.pdf |