QUALITY OF SERVICES AND CUSTOMER LOYALTY: A STUDY OF PRIVATE BANKS IN NCT OF DELHI THROUGH SERVQUAL

The objective of the study was to assess the service quality of private banks and its impact on customer satisfaction and customer loyalty. The importance of this study is that it focuses on investigating the impact of various service quality dimensions on the satisfaction of customers using banking...

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Bibliographic Details
Main Author: Esha Jain
Format: Article
Language:English
Published: University of Kragujevac 2020-12-01
Series:Proceedings on Engineering Sciences
Subjects:
Online Access:https://pesjournal.net/journal/v2-n4/3.pdf