Conversion of online purchase intention into actual purchase: the moderating role of transaction security and convenience
Online retail trade in Indonesia has grown dramatically in recent years. However, it is not being followed by an increase in the transaction completion ratio, with a cart abandonment rate of up to 70 percent. This indicates that the transition from online purchase intention to actual purchase is no...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2020-02-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://tede.vgtu.lt/index.php/BTP/article/view/11346 |