SOCIAL MARKETING CAMPAIGN - A NEW CHALLENGE FOR COMPANIES
In an increasingly crowded market, companies search for new competitive advantages in order to be separated by competition in the consumer's mind. Due to the fact that players in the business environment are discovering more benefits that can be gained by their own company through a the social...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Editura Universităţii din Oradea
2015-05-01
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Series: | Annals of the Oradea University: Fascicle Management and Technological Engineering |
Subjects: | |
Online Access: | http://imtuoradea.ro/auo.fmte/files-2015-v1/Cristina Petronela SIMION - SOCIAL MARKETING CAMPAIGN - A NEW CHALLENGE FOR COMPANIES.pdf |
Summary: | In an increasingly crowded market, companies
search for new competitive advantages in order to be separated
by competition in the consumer's mind. Due to the fact that
players in the business environment are discovering more
benefits that can be gained by their own company through a
the social marketing campaign, this paper analyzes, based on
secondary research, the social marketing concept, the benefits
brought by implementing such campaign and the degree to
which the Romanian firms are oriented in this direction. |
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ISSN: | 1583-0691 1583-0691 |