The Social Responsibility of Marketing in the Market of Industrial Enterprises
The article considers one of the main directions of marketing activity of industrial enterprise – social responsibility of marketing. The distinguishing features of both industrial and consumer markets are presented together with regularities of formation in their activity of social responsibility o...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2018-11-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2018-11_0-pages-352_356.pdf |