The Strategic Planning in Terms of the Enterprise’s Marketing Potential

The need to address the economic problem of optimizing the distribution of resources in the midst of uncertainty and unpredictability of changes in the economic environment requires formation of an appropriate strategic approach to the management of enterprise by choosing a specific development stra...

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Bibliographic Details
Main Authors: Koval Tetiana O., Ponomarenko Oleksandr O., Yakhkind Viktoriia P.
Format: Article
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2017-10-01
Series:Bìznes Inform
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