Milk packaging innovation: Consumer perception and willingness to pay

Currently the cow milk market is characterised by a decrease in consumption and sales, for both fresh and long-life products. In addition to the negative consumer perception towards milk, linked to, for example, its potential perceived negative effects on human health, at Italian level, this product...

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Bibliographic Details
Main Authors: Valentina Maria Merlino, Filippo Brun, Alice Versino, Simone Blanc
Format: Article
Published: AIMS Press 2020-07-01
Series:AIMS Agriculture and Food
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