Permanent campaign of Dilma Rousseff: an analysis of government communication and election strategies

This paper presupposes that the electoral communication is not limited to election periods, since there is an ongoing strategic use of media to build the image of political leaders and parties. This is the concept of permanent campaign, which is a confluence of government communication and electoral...

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Bibliographic Details
Main Authors: Carla Montuori Fernandes, Luiz Ademir de Oliveira, Paulo Roberto Figueira Leal, Thamiris Franco Martins
Format: Article
Language:Spanish
Published: Universidad Complutense de Madrid 2016-11-01
Series:Mediaciones Sociales
Subjects:
Online Access:http://revistas.ucm.es/index.php/MESO/article/view/54544