Current Trends in Shipping and Port Marketing Research
Maritime and modern port marketing have acquired a number of features that differentiate them from those applied in the field of production and disposal. Marketing in the field of naval transport synthesizes the orientation of the activity of the shipping company or the port operator to the needs of...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2018-01-01
|
| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2019/02/9.pdf |