Relationship between Social Media Marketing and Consumer Buying Behavior

The social media has become an integral part of our lives with the introduction of 3G, 4G technology in Pakistan it has become possible for people to stay connected from anywhere any time. The purpose of this study is to find out that if any relationship between social media marketing and consumer b...

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Bibliographic Details
Main Authors: Syed Muhammad Ather, Naimat Ullah Khan, Faizan ur Rehman, Lubna Nazneen
Format: Article
Language:English
Published: Department of Psychology, Islamia College Peshawar 2019-02-01
Series:Peshawar Journal of Psychology and Behavioral Sciences
Subjects:
Online Access:https://www.pjpbsicp.com/index.php/pjpbs/article/view/22