the relationship between Media advertising and the emotional response of the insurance products customers
Abstract <br />The purpose of this study was to investigate the relationship between media advertising on customers' emotional responses to the sale of insurance products in Qazvin province (Case Study: Mellat Insurance Company). The statistical population of this study consists of insure...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2019-01-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_60907_5a9164f85b40d333379c9ac1dbe56666.pdf |