THE MARKETING OF ALL THINGS

THE MARKETING OF ALL THINGS

In a context marked by a changing reality, where technology bursts in with increasing force and business models are increasingly disruptive, the university and marketing are faced with the challenge of adapting to future groups of professionals to the new demands. It is a text that tries to combine...

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Bibliographic Details
Main Author: Oliver Carrero Márquez
Format: Article
Language:English
Published: Academia Europea de Dirección y Economía de la Empresa 2021-04-01
Series:Journal of Management and Business Education
Subjects:
marketing and university
new social challenges
social inclusion
new technologies
relational marketing
marketing y universidad
nuevos retos sociales
inclusión social
nuevas tecnologías
marketing relacional
Online Access:https://doi.org/10.35564/jmbe.2021.0006

Internet

https://doi.org/10.35564/jmbe.2021.0006

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