ASSESSMENT OF DONOR SERVICE QUALITY AT NATIONAL BLOOD SERVICE ZIMBABWE USING SERVQUAL INSTRUMENT
Understanding the needs of customers has become a critical factor for the success of organizations in the modern world. A blood service is similar to any other organization in that it needs to satisfy its blood donors and other customers for it to survive. The primary purpose of this paper is to ass...
Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
|Series:||International Journal for Quality Research|