Research the relationship between service quality, brand images, value received trust, satisfaction and loyalty in banking sector
This study focuses on defining the relationship between Service Quality, Brand Images, Value Received, Trust, Satisfaction and Loyalty of individual customers in the banking industry. Through basic analysis from statistics to SEM model, with survey data from 327 individuals with transactions at comm...
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| Format: | Article |
| Language: | Vietnamese |
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TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2021-05-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
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| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/774 |