The effect of corporate social responsibility towards customer loyalty: the role of trust, c-c identification, and customer satisfaction

In addition to running the rules set by the government, the activity of Corporate Social Responsibility (CSR) is also carried out by the company in increasing customer loyalty. This study aims to analyze the influence of CSR activities at the local aircraft company and local banking company to custo...

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Bibliographic Details
Main Authors: Rizal E Halim, Ahmadan Maulana Hermawan
Format: Article
Published: Universitas Tarumanagara 2017-09-01
Series:Jurnal Manajemen
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