La internacionalización de la empresa castellano-leonesa: un análisis de la efectividad de los Planes Integrales de Desarrollo de Mercados (PIDM).

Internationalization is one of the businesses activities that have changed the competitive environment, and has opened new markets and business opportunities. Through actions as exports, it is also seen as a prerequisite for business growth, as an opportunity to generate returns, and even as an alte...

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Bibliographic Details
Main Authors: Maria del Valle Santos Álvarez, Aura Uribe Arévalo
Format: Article
Language:English
Published: Universidad del Rosario 2010-05-01
Series:Universidad y Empresa
Subjects:
Online Access:http://revistas.urosario.edu.co/index.php/empresa/article/view/1085