Real smokers - helping us take on a killer through the media

Background and challenges to implementation Fresh is an award winning tobacco control programme. One of our roles is the de-normalisation of smoking and advocating policy interventions. Public awareness is fundamental, but advertising budgets are always under pressure and cannot be maintained all ye...

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Bibliographic Details
Main Authors: Andy Lloyd, Ailsa Rutter
Format: Article
Language:English
Published: European Publishing 2018-03-01
Series:Tobacco Induced Diseases
Subjects:
Online Access:http://www.journalssystem.com/tid/Real-smokers-helping-us-take-on-a-killer-through-the-media,84151,0,2.html